Cultural Design Workshop

Building a strong culture has increasingly become an essential part of succeeding as a startup both in terms of appealing to the right investors and attracting qualified talents, but how do you work with that?

At this interactive workshop, you will be introduced to organizational culture and have the chance to work hands-on with building a
future-proof and scalable culture when Thea Bramming – former Head of Culture with Too Good to Go – will take
you through various exercises.

A word on Thea Bramming:
With several years of experience working within HR with organizations such as Microsoft and the Ministry of Foreign Affairs, Thea was most recently the Head of Culture with Too Good to Go with the primary responsibility to integrate the culture into the company’s processes and structures such as recruitment, onboarding, leadership development and people growth. She is furthermore involved in Danish Tech Challenge and GreenUP accelerator with ownership of the disciplines Organisation & Team, Leadership & Culture, and Organisational Growth.

Thea will provide a general introduction to the core aspects of designing an organizational culture followed by a mix of hands-on exercises to develop and translate your purpose and values into concrete structures and practices that support the culture within your team. And you will exchange learnings with the other participating startups. Due to the nature of the workshop, it is essential that a minimum of two persons from each startup will be able to participate in the workshop – and ideally the whole founder team/core management team.


  • Welcome by Futurebox
  • Check-in with Thea Bramming
  • Introduction to organizational culture and the culture design canvas
  • Culture foundation – exploring your purpose and values
  • Break
  • Culture in practice – six core aspects – three deep dives
  • Wrap-up of relevant learnings
  • Networking over drinks (optional)

Preparation: In advance of the workshop, please prepare:
1) The workshop is based on a Culture Design Canvas (link). If you want to be one step ahead for the workshop and have already worked with a purpose and values/principles, you can plot them into the middle of the canvas. If not, no worries, you will get the chance to work on it at the workshop.