Focusing on Innovative and Digital Healthcare Solutions: HealthTech in the Netherlands, Developments and Opportunities 

The Netherlands, just like Denmark, is a highly innovative society, focusing on life science, and the need for innovative and digital healthcare solutions is becoming more apparent in both countries. 

The Danish embassy invites you to a webinar on HealthTech in the Netherlands. H.E. Jarl Frijs-Madsen will host the online event, which takes place on Thursday, 16 September 2021 from 10.00 a.m. to 12.00 p.m. 

The Netherlands and Denmark are facing many of the same healthcare challenges such as increasing healthcare costs, a growing population and shortage of healthcare providers. To cope with these challenges, the Netherlands is increasingly focusing on improving and increasing the use of remote monitoring, homecare, self-management, and fully integrated digital solutions. 

Denmark is a highly digital country and there are opportunities in the Netherlands for Danish HealthTech companies, especially with distinctive, value adding, and innovative solutions. These opportunities will be elaborated on during the webinar. 

Program (preliminary) 

10.00-10.05 Welcome, by the Ambassador of Denmark to the Netherlands 

10.05-10:10 Introduction, by Mrs. Andrea Orsag, Moderator, Co-founder of MissionC (confirmed) 

10:10-10:30 Introduction to the Dutch Healthcare Sector and its Future Development, by Prof. Nico van Meeteren, Executive Director and Secretary General at Health~Holland (Topsector Life Sciences & Health) (tbc) 

10:30-10:50 HealthTech at Dutch Hospitals & Procurement Processes, by Mr. Gerwin Meijer, Director of InkoopAlliantie Ziekenhuizen and Vice-president of the European Health Public Procurement Alliance (EHPPA) (confirmed) 

10:50-11:20 The Health Sector from a Danish Perspective – Establishment & Sales, by among others: Mr. Florian Pickert, Country Manager at Coloplast B.V. (confirmed) 

11:20-11:45 Q&A to a Panel of the Speakers, Concluded by a Round-off, moderated by Andrea Orsag 

11:45-12:00 Thank You for Attending, by the Ambassador 

We will return to you with the final program as we come closer to the event. 


The Danish Embassy is looking forward to welcoming you and should appreciate your RSVP by 23 July 2021 to Emilie Mørup, Trade Advisor, at 

At the end of the year, the Danish Embassy will invite you to a physical event at the Ambassador’s Residence, where Danish HealthTech companies and Dutch healthcare organizations will meet each other. 

RSVP to Emilie Mørup,, no later than 23 July 2021